Organic marketing targets consumers who are health-conscious and concerned with safety and the negative environmental and social implications of intensive agriculture. In wholesale and direct marketing, the producers have the opportunity to communicate their values and make a meaningful and lasting impression on their customers. Organic products from outside the European Union (EU) must conform to equivalent standards in order to be marketed as organic in the EU.

Here, topics like marketing techniques and channels, trade associations and relevant trade agreements, consumer behaviour and education are featured.